When it comes to selling your home smoothly and for a great return, there’s a lot more that goes into selecting the initial asking price than you may assume. 

Crafting an informed, thought-out pricing strategy is not exactly a new tactic in the world of real estate. However, as Calgary’s unique market continues to evolve, sellers should be even more mindful of how the asking price will impact the success of their listing. With the market becoming increasingly active, setting the right price for your property is crucial for securing a favourable deal.

In this blog post, we’ll highlight the essential elements of pricing your property for the Calgary market – providing you with important insights on how to make the most of your upcoming selling journey. 

The Risks of Over-Pricing

When the market is active, some sellers may feel tempted to pick an asking price on the higher side with the hopes that buyers may send in a lower offer that’s closer to their target. In reality, overpricing comes with a lot of risk – even in a seller-favouring market. If you price too high, you could deter an entire pool of potential buyers and in turn, see your house sit on the market for longer. 

On the other hand, if you list your home with a balanced, well-thought-out pricing strategy you’ll be able to maximize buyer interest. This could lead to a multi-offer scenario and potentially even drive up the final selling price. 

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Foundations For Success: Working With an Agent

As a seller, working with a top Calgary real estate agent will be a major facet of your success. Driving your sale from start to finish, your agent’s professional expertise will directly impact what you accomplish – from your final selling price to Days on Market (DOM) and beyond. With that in mind, the right way to select an informed and well-positioned asking price is by partnering with a local Realtor.  

Experience in All Kinds of Markets: Right now, Calgary’s market dynamics are fairly unique. While the city has seen waves of increased buyer activity before, it’s been a long time since we’ve had a market exactly like this. Having said that, by hiring an agent who’s worked and found success under comparable conditions (and a multitude of other market scenarios), you’re able to leverage their insights to your benefit – crafting a tailored pricing strategy that aligns with your goals and the current market. 

Expertise in Micro Markets & Comparable Homes: One of the key aspects of pricing a home effectively is conducting a comparative market analysis (CMA). During this step, your agent will closely assess how properties similar to yours are performing in the market while factoring in nuanced variables that may impact your sale differently compared to another seller in your area.

An agent’s professional insight allows them to accurately gauge your home’s value relative to competing for-sale properties in your neighbourhood. Factoring in details like active listing and recently-sold prices, a home’s size and age, and current interest, they’ll assist you in choosing the best price for attracting prospective buyers while still protecting your bottom line. 

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Stay on the Ball

After selecting an initial listing price, it’s important to stay on the ball and be flexible while buyers begin discovering and expressing interest in your home. The Calgary real estate landscape is always shifting – and just like the market, a strong pricing strategy is anything but static. 

Once your home is on the market, you’ll need to keep a close eye on its performance. This includes keeping track of inquiries, showings, and feedback from interested buyers. If your home isn’t generating sufficient interest within a reasonable timeframe, be prepared to reassess your pricing strategy and make necessary adjustments.

Selling With Dolce Real Estate

Looking for a local Calgary real estate agent who can help you select the right price and maximize buyer interest in your home? Look no further than Dolce Real Estate. 

We’ve been selling Calgary homes for more than a decade and have seen all kinds of market fluctuations, demographic shifts, and industry changes – remaining as a top performance as a team throughout it all. As a result, our time-tested techniques outshine the average agent. 

Working with buyers of all backgrounds, we understand their wants and needs better than anyone and can tailor your listing to attract a strong pool of interest. Whatever your home or selling goals may look like, we’re able to interpret the current market and help you capitalize to get the most money for your property.

Searching for a local team to help you get a great return on your Calgary home? We can help.  Call 587.229.7108 to get in touch or click to send us an email.

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